The ads that refuse to die
Meta's public ad library shows you what is running. It doesn't show you what is working. We time every ad from the day it goes live, because advertisers switch off what loses money. An ad still on air after sixty days is the closest thing to a public performance figure.
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By sector
What ads cost
Benchmark click and lead costs by sector, so you know whether your numbers are normal before you change anything. See the benchmarks.